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5 Technologies That Will Change Digital Marketing Forever

It is very hard to predict the future, but that doesn’t mean we can’t try. In this article, I will be going over 5 different technologies that will have a significant impact on digital marketing as a whole. From AI and machine learning to augmented reality, these things will fundamentally change how we interact with the internet and devices in the next 10 years or so.

Introducing Artificial Intelligence
Artificial intelligence is a very powerful resource, inexpensive, and available. If you want to seriously increase your sales and profit, you will have to consider this technology part of your overall marketing strategy. The goal of artificial intelligence is to fully automate the content creation process – performing actions based on certain criteria in your database without human intervention.

  1. Personalization
    Marketers are now able to use artificial intelligence to personalize ads for a specific person. The technology can identify your preferences and previous purchases to show you an item that you’re more likely to buy. So instead of it being generic, the marketer is speaking directly to you. They can eventually create custom ads just for you. There are limitations with the technology though.A computer cannot understand things like sarcasm or emotional engagement. Today, more than ever before, marketers are realizing the need for personalized messages and one-to-one engagement. While this is an incredible trend that will undoubtedly bring businesses to new heights, it’s also a major challenge in the industry.Marketers must now contend with a surplus of data and find ways to engage consumers in ways they haven’t before. But fear not: we’ve broken it down and found five technologies that will change digital marketing forever. Our list includes AI; augmented reality; virtual assistants; chatbots; and gamification.
  1. Content Marketing
    Content marketing
    is a powerful, inexpensive, and accessible technology. If you want to seriously increase your sales and profitability, you will need to consider this technology as part of your overall marketing strategy. The objective of content marketing is to automate the process of content creation- performing actions based on certain criteria in your database without human intervention.Content marketing is a marketing technique that’s been around for many years now. It is still an incredibly powerful and inexpensive resource and one that you should consider as part of your overall marketing strategy. The purpose of content marketing is to automate the entire content creation process – using certain criteria in your database without human intervention.
  1. The Future of Social Media Marketing
    Social Media, as we know it today, is quickly becoming yesterday’s technology. It has been entirely altered by the introduction of new technologies such as smartphones and tablets. The internet, as well as the world as a whole, has changed drastically because of these advancements – and it’s only going to get worse from here. With the arrival of new technologies and trends, we can anticipate a complete change in how we are marketing to our audience.One of the most notable changes is the transformation of social media. Social networking sites are no longer just for passive interactions with friends or watching funny videos, they are now a major marketing platform used for all sorts of purposes.
  1. Audio Marketing
    Audio marketing is becoming more and more popular as a way of reaching out to consumers. Brands can record an audio ad and publish it online for anyone to access, or they can distribute the audio file through social media. The advantage of this type of marketing is that it’s more authentic than text-based ads since we respond better to sound than we do to words on a screen.It’s also an excellent option for those who don’t know how to write well, as creative talent isn’t required for this type of campaign. Audio marketing is a format designed to be used for marketing and advertising. It is often short and only lasts a couple of minutes, but it has been shown to increase brand recognition by up to twenty percent. This type of marketing can be used as an extension of digital or traditional media and it works well with mobile users.
  1. Video Marketing
    People are spending more time watching videos on social media and online TV, making it a popular trend. Videos can be used to capture leads and drive conversions through your company’s digital marketing campaigns YouTube is the world’s third-most-popular website, with 1 billion active monthly users. The power of video marketing is hard to ignore. Indeed, it’s so powerful that many marketers consider it to be the most effective tool in their arsenal for attracting new leads and transforming prospects into paying customers.The 1-minute video is the perfect length for capturing attention and delivering your message – but even better yet, it can be distributed on any major social network or blog platform. Video marketing is the most popular and fastest-growing form of digital marketing for a very good reason: it drives results.It can take more than 20 seconds for someone to decide whether to watch a video, up to 2 minutes to decide whether they’re interested in your company, and upwards of 15 minutes before they’ll buy your product or service. That’s why companies like GE and Nike invest heavily in video content.Conclusion
    In conclusion, technology will be a crucial part of digital marketing for years to come. Knowing how these technologies work and what they offer can make the difference between success and failure.

Shiva Naidu

Shiva Naidu is a Digital Strategist, blogger, outreach expert and SEO Consultant in Ahmedabad, India. He is passionate about sharing knowledge on trends related to the Tech & Marketing Niche. Nowadays, he is known as an SEO trainer in Ahmedabad. He is also doing webinars for various brands on Digital Marketing Topic and startups businesses.

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